Writing a marketing plan proposal

Weight the sections and allocate space appropriately Some Requests for Proposal tell you the evaluation weightings that will be applied — others leave it open. Avoid waffle and repetition.

Does the information answer the questions in the RFT?

Is the depth of information given appropriate to the intention and weighting of the question in the RFT? Give a firm deadline for their responses that gives you enough time to adequately assess their contribution.

You will need to decide on the two or three unique factors that will persuade your client that yours is the best proposal to meet their needs. It is sometimes an effective technique to write your Executive Summary at this stage, and ask other contributors to comment.

How to Write a Winning Proposal

Writing a marketing plan proposal achieve a really rigorous review, you will need to either review the document several times sequentially - each time for a different one of the factors above — or ask different people to review for different dimensions.

Here are some tips: For more information, see www. Make sure your logo and if appropriate theirs - are on the front cover. Use bullet points and lists wherever possible.

Use lots of sub-headings to break up your document and give your reader a sense of the developing argument. Prune your sentences to keep one main idea in each. Is the information internally consistent? In many cases, you have only one chance to create a lasting impression on your client.

Use your best available information to develop your profile Now you are ready to start writing your proposal. Critical Review There are several different dimensions to effective reviews at this stage, and each involves a different mental process. Edit, proof, edit and proof Using clear, easy-to-follow language is an essential component of writing even the most technically complex proposals.

Those evaluating your proposal and comparing it with others do not want an added frustration of having to search for the information they asked for.

If you know what factors they will be evaluating against, then where possible set out your document structure so it matches those criteria. A graphic designer can add a great deal of value to your document or presentation as well as leave you with tools that can be used again and again.

If you are given a set structure for your proposal, make sure you stick to it! Seek outside inputs early and chase them If you need to get prices or information from other parties, plan this and ask for their input as soon as possible. Use short paragraphs two or three sentences to ensure the main idea introduced in each paragraph is reinforced succinctly.

If you know someone who is a member of the Grammar Police yes, they too get apostrophe rage! If you know or can guess the relative weightings of the components of your proposal, then make sure you apply a proportionate amount of energy and space to those sections which are heavily weighted.

If readers are distracted by having to read sentences over and over in order to fully understand them, your message will be compromised. They need to be simply and clearly worded, communicated to any others who are also working on your proposal, and carried through as consistent themes throughout your communications with your clients, and, of course, your proposal.

The last thing you want is to be pressed when having to make crucial decisions that could determine the profitability of your contract in the long term. The dimensions of reviewing and editing the content of a tender proposal fall into these categories: Use call-out sections to highlight important benefits of your proposal.

Is there logical flow and easy, direct language to lead the reader through your offer?A Ten Step Plan. Let’s face it, developing business proposals or tenders is probably not your core business.

But the difference between a great tender - and an average one - can have a significant impact on your business success. Download this Marketing Plan Template. 40 page MS Word and 10 Excel spreadsheets. Use this template, spreadsheets, and forms to document Who, What, Where, When, and How for marketing and sales activities.

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Writing a marketing plan proposal
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