Zensen Sushi Express launched its outlet in Singapore in from Taiwan and aggressively expands, so it could be a threat of Sakae Sushi in Singaporean sushi market. Market penetration strategy can be implemented as a whole by coming up with different marketing mix to target the different segments.
The purpose of this marketing plan is to identify and analyze the current market, future market and possible opportunities to capture a bigger market share which in turn leads to increased profits. Key issues of how they are going to maintain as market leader through the use of new marketing strategies to create brand awareness and increase brand equity will be discussed in this report.
However, the brand entered Sakae sushi target market a business strategy totally different from what it traditionally has been all over Asia. However, the strong competition from other Japanese retail outlets will be an on-going threat to Sakae.
Apart from these, they can look into possible franchising opportunities locally or overseas, offering of sushi in supermarkets or petrol kiosks and entering the Halal market to increase their market share.
Collaboration with organisations like Cathay Organisation, airlines, schools, supermarkets and petrol kiosks can help to create awareness. Competitive Landscape The diagram shows how the market is segmented and how each shop positions. An analysis of the Japanese restaurant market in Mumbai showed us that there are more than 37 restaurants offering Japanese food or Sushi, of which majority are fine dining and majority are pan-Asian, offering a limited selection of Japanese dishes.
Ministry of Agriculture, Forestry and Fisheries. Entry barriers are high due to the bureaucracy and also due to lack of supply of necessary ingredients. Our team studied the Indian market and came to a conclusion that the best city to introduce Sakae Sushi in India, is Mumbai.
FAO Food balance sheet. Despite this, with its wide varieties of products, marketing efforts with banks, delivery service provided incorporation of advanced technology and high involvement of staff training, Sakae Sushi has built upon itself a strong brand name.
The table below shows each marketing strategy. Singapore Market and Sakae Sushi Political, Economic and Social Nuances One of the most important aspects of the country is strong government leadership, which is influential to an industry and company.
It is said that more than Japanese restaurant are located in Singapore. The entry barrier is not so high because sushi is already familiar to people in Singapore, but the strict regulations and the mature stage of the market could be difficult to enter.
From Appendix B, we can see that Sakae Sushi is growing at 2. For this reason, there is high rivalry and many substitutes, which makes it necessary to differentiate and to really understand what the Indian customer likes. While this number is smaller than Japan, 54 kg per capita in it is closely equivalent to USA and Canada in .
The reason my group chose to take on Sakae Sushi for this project is because its mode of entry into New Delhi emphasizes the problems companies have when they move into global markets. Additional promotions and discounts for different segments will be implemented. They have a higher frequency of dining out due to a high amount of socialising.
To increase brand awareness, a substantial amount of funds are used for collaboration with other organisations.reviews of Sakae Sushi "Amazing bento sushi place! You won't find salmon or tuna here, it's a place that serves basic bento sushi that are fresh, well seasoned and traditional.
There is a little Japanese market in South San Gabriel that does this type of sushi well. I wanted to compare how Sakae Sushi stacked up in comparison.
Well, I /5(). Sakae Sushi Project. No description To cater to our new target market segment. Brand Strategy Current image: Affordable Family-friendly Unique Brand Positioning Brand new logo for SakaeStick Express Advertising Poster Menu raw Vision: To build a global brand Sakae Holdings Pte Ltd Sakae Sushi, Sakae Teppanyaki, Hei sushi, The.
Sakae Sushi Target Market According to the CEO of Sakae Holding Ltd., Douglas Foo, and also its Assistant Vice-President of Marketing and Communication, Joyce Lee, the company has adopted a mass-market strategy as its marketing strategy in order for the brand to attract a large amount of customers as possible.
Background. Singapore Market and Sakae Sushi. However, some food shops target at a niche market, so the main competitors in the similar positioning could be a little.
New Entrants is middle to high. The entry barrier is not so high because sushi is already familiar to people in Singapore, but the strict regulations and the mature stage of.
This report provides the information of the current and potential market, sales strategy, target customers, production cost, expenses and capital requirements of Sakae Sushi in Singapore. This report describes a brief study about the growth of Sakae Sushi in Singapore market. Executive Summary Sakae Sushi is a local Japanese restaurant which offers affordable, good quality and healthy Japanese food.
Position involves, designing the product(s) offered by a company to have an elaborate placement in the mind of the target market (Kotler & Armstrong, ). To introduce Grill Kobob restaurant product, the .Download